From my conversation with the marvelous Dianne Jacob:

Q. Do you have a love-hate relationship with Twitter?

A. Mostly love. It’s broken down the barriers with so many people. Now people in the firmament are only 140 characters away.

Q. What is your definition of doing it well?

A. You’re part of the conversation, not just advertising. You’re there to have a dialog with people, something human and genuine. You trust that your audience and readers have something to say back. People can have surprisingly substantive conversations on Twitter.

If you‘re responding to someone, it has to stand on its own as a comment. You retweet in an interesting, smart and controversial way. You have to be able to express yourself in concise thoughts.

Read the rest at “The Scariest Thing about Twitter is to Let Yourself be Seen“